American Journal of Advanced Multidisciplinary Research and Innovation

E-ISSN: XXXX-XXXX   •   Impact Factor: -

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 5
September-October 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Digital Platforms and Entrepreneurial Innovation: Creating New Opportunities in the Global Digital Economy

Author(s) Michael A. Cusumano
Country United States
Abstract Digital platforms have fundamentally transformed entrepreneurial activity by reducing transaction costs, facilitating access to global markets, enabling scalable business models, and connecting entrepreneurs with customers, suppliers, investors, workers, and other ecosystem participants. Platforms such as digital marketplaces, social-commerce networks, financial technology applications, app ecosystems, and business-to-business platforms have created new opportunities for entrepreneurship while simultaneously introducing challenges related to competition, platform dependency, data governance, cybersecurity, and digital inequality. This study examines the role of digital platforms in promoting entrepreneurial innovation and creating new opportunities in the global digital economy. A qualitative and conceptual methodology based on secondary literature is adopted to analyse the relationships among platform capabilities, entrepreneurial opportunity recognition, digital innovation, ecosystem participation, and business performance. The study proposes an integrated framework in which digital infrastructure, platform access, data-driven intelligence, network effects, and ecosystem collaboration enable entrepreneurs to identify and exploit new market opportunities. The analysis demonstrates that digital platforms can lower entry barriers and support rapid experimentation, internationalisation, customer engagement, and resource mobilisation. However, platform-based entrepreneurship can also create dependence on platform owners, unequal bargaining power, algorithmic uncertainty, and heightened exposure to digital risks. The study concludes that entrepreneurial success in the global digital economy increasingly depends on the ability of entrepreneurs to combine platform capabilities with innovation, strategic flexibility, digital skills, customer knowledge, and responsible data practices.
Keywords Digital Platforms, Entrepreneurial Innovation, Digital Economy, Entrepreneurship, Platform Economy, Digital Entrepreneurship, Innovation, Global Markets, Platform Ecosystems, Business Models.
Field Engineering
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-07-10
View / Download PDF File

Share this



E-ISSN XXXX-XXXX
CrossRef

CrossRef DOI prefix of AJAMRI is 10.00000/AJAMRI

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AJAMRI
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +1-872-302-3851 editor@ajamri.com